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Integrated Marketing Value Chain
A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing outbound...
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Seven Highly Effective Ways to Shorten a Long B2B Sales Cycle
Follow us on Twitter: Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory company-wide outbound...
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Five i-Factors That Can Ensure Every Business Tweet Counts
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial,...
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If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about it and as is...
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Goldilocks and the Social Media Bear!
Juggling social media options is a bear! Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a...
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A brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and will return to this metaphor later....
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Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing...
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7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given...
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